Business Alliance

A Business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project team. An example of this is Code sharing in airline alliances.

In many cases, alliances between companies can involve two or more categories or types of alliances. A sales alliance occurs when two companies agree to go to market together to sell complementary products and services. A solution-specific alliance occurs when two companies agree to jointly develop and sell a specific marketplace solution. A geographic-specific alliance is developed when two companies agree to jointly market or co-brand their products and services in a specific geographic region. An investment alliance occurs when two companies agree to joint their funds for mutual investment. A Joint venture is an alliance that occurs when two or more companies agree to undertake economic activity together.

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2. Business Alliance - Welcome to the Business Alliance, a 501c 3 membership organization devoted to fostering the development of early stage and growing companies through a variety of activities
3. DOT plans rejection of Delta-Virgin Blue alliance - WASHINGTON The U.S. Transportation Department says it is leaning toward rejecting a proposed joint venture between Delta Air Lines Inc. and affiliates of the
4. Business Software Alliance - The Business Software Alliance - Trade organization working with international governments to advance the goals of the software industry and their hardware partners. The organization educates computer users on

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4. 2010-09-08T19:42:41Z : US Transportation Dept. tentatively denies Delta-Virgin Blue alliance - sns-ap-us-delta-air-lines-virgin-blue WASHINGTON AP The U.S. Transportation Department says it is leaning toward rejecting a proposed joint venture between Delta Air Lines Inc. and affiliates of the ... (Chicago Tribune)

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